Bootstrapping with Dylan Ratigan

Scaling Purpose In a Divisive World

| Feb 17, 2023
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    Bootstrapping with Dylan Ratigan

    Scaling Purpose In a Divisive World

    Feb 17, 2023
    Diane Primo is the CEO of Purpose Brand Agency, an award-winning, Chicago-based marketing, public relations, branding, and digital marketing firm. She is the only African American female CEO of a purpose-driven marketing and communications agency; and its top marketer. Diane’s focus on impact marketing stems from the belief that brands must be relevant, purpose-driven, and committed to consumers to be successful today. As founder of Purpose Brand, Diane builds on a groundbreaking 30-year marketing career, leading some of the top marketing organizations in the country. She served as general manager at Quaker Oats, president of product management at Ameritech and SBC (currently AT&T), chief marketing officer of CDW, and CEO of a Kleiner Perkins-backed e-commerce startup in the home services sector. A communications innovator, Diane was recognized as such with Ragan Communications’ 2020 Top Women in Communications Trailblazer Award. She holds an MBA from Harvard Business School and a BA from Smith College

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