U.S. Dollar
Image courtesy of Shutterstock

U.S. Retail Sales Preview: Stocks to Cheer Soft Data as the Dollar Falls

By:Ilya Spivak

Stocks may continue to build higher while the dollar suffers if weak U.S. retail sales data pulls forward Federal Reserve interest rate cut expectations

  • Stocks are surging and the U.S. dollar is plunging as soft CPI data stokes Fed rate cut bets.
  • October retail sales data is expected to show weakening consumer demand.
  • Wall Street is likely to cheer if soft numbers are seen as pulling Fed easing closer.

Financial markets raced to price in October’s U.S. consumer price index (CPI) data, with stocks roaring higher as the dollar slumped against its major currency counterparts (as expected). The report put the headline inflation rate at 3.2% year-on-year, a touch lower than the 3.3% expected. Falling energy prices drove most of the decline.

Perhaps most critically, the core CPI gauge—a focal point for shaping Federal Reserve policy expectations because the U.S. central bank doesn’t have much agency to influence global food and energy prices—ticked unexpectedly downward to 4%. Economists were penciling in 4.1% ahead of the release.

Fed rate cut expectations jump after October CPI data

The priced-in interest rate path promptly shifted after the figures crossed the wires. The probability of another rate hike has been fully erased and the likelihood of a 25-basis-point (bps) cut as soon as May now stands at a commanding 82%. A decrease by June is now fully baked into Fed Funds futures pricing, as is 100bps in easing by year-end 2024. That’s one more 25bps cut compared to the prevailing wisdom before the CPI release.

U.S. market-implied policy rates
Data source: Bloomberg

The spotlight now turns to October’s U.S. retail sales report. As with CPI, the focus here will be whether the outcome marks any considerable change in the Fed rate-cut outlook. Analysts are looking for a soft result, with receipts down 0.3% to mark the first decline since March.

Soft U.S. retail sales data to lift stocks, hurt U.S. dollar

Leading consumer confidence data from the University of Michigan suggests sentiment has been deteriorating recently. The headline sentiment index has fallen for four consecutive months, with November’s reading amounting to the weakest since May. Consumer loan delinquency rates have increased in tandem. The share of credit card loans 30 or more days behind on repayment jumped in September to the highest since June 2020.

Meanwhile assorted labor market indicators are signaling emerging weakness.

October’s leading surveys of purchasing managers from the Institute of Supply Management showed the second-slowest month of service sector hiring, while manufacturers shed jobs at the fastest pace since July. The unemployment rate rose to 3.9% in the same month, the highest since January 2022. Continuing jobless claims hit a 28-week high by month-end, signaling that seekers are having a harder time finding new work.

U.S. retail sales
Data source: Bloomberg

For markets hoping for the soonest possible start of interest rate cuts, numbers showing that all of this has translated into sluggish retail activity are likely to be supportive. Wall Street will probably cheer soft results—pushing equity indices upward—while the U.S. dollar faces renewed pressured lower against its top counterparts.

Ilya Spivak, tastylive head of global macro, has 15 years of experience in trading strategy, and he specializes in identifying thematic moves in currencies, commodities, interest rates and equities. He hosts Macro Money and co-hosts Overtime, Monday-Thursday. @Ilyaspivak 

For live daily programming, market news and commentary, visit tastylive or the YouTube channels tastylive (for options traders), and tastyliveTrending for stocks, futures, forex & macro.

Trade with a better broker, open a tastytrade account today. tastylive, Inc. and tastytrade, Inc. are separate but affiliated companies.


Options involve risk and are not suitable for all investors. Please read Characteristics and Risks of Standardized Options before deciding to invest in options.

Related Posts

tastylive content is created, produced, and provided solely by tastylive, Inc. (“tastylive”) and is for informational and educational purposes only. It is not, nor is it intended to be, trading or investment advice or a recommendation that any security, futures contract, digital asset, other product, transaction, or investment strategy is suitable for any person. Trading securities, futures products, and digital assets involve risk and may result in a loss greater than the original amount invested. tastylive, through its content, financial programming or otherwise, does not provide investment or financial advice or make investment recommendations. Investment information provided may not be appropriate for all investors and is provided without respect to individual investor financial sophistication, financial situation, investing time horizon or risk tolerance. tastylive is not in the business of transacting securities trades, nor does it direct client commodity accounts or give commodity trading advice tailored to any particular client’s situation or investment objectives. Supporting documentation for any claims (including claims made on behalf of options programs), comparisons, statistics, or other technical data, if applicable, will be supplied upon request. tastylive is not a licensed financial adviser, registered investment adviser, or a registered broker-dealer.  Options, futures, and futures options are not suitable for all investors.  Prior to trading securities, options, futures, or futures options, please read the applicable risk disclosures, including, but not limited to, the Characteristics and Risks of Standardized Options Disclosure and the Futures and Exchange-Traded Options Risk Disclosure found on tastytrade.com/disclosures.

tastytrade, Inc. ("tastytrade”) is a registered broker-dealer and member of FINRA, NFA, and SIPC. tastytrade was previously known as tastyworks, Inc. (“tastyworks”). tastytrade offers self-directed brokerage accounts to its customers. tastytrade does not give financial or trading advice, nor does it make investment recommendations. You alone are responsible for making your investment and trading decisions and for evaluating the merits and risks associated with the use of tastytrade’s systems, services or products. tastytrade is a wholly-owned subsidiary of tastylive, Inc.

tastytrade has entered into a Marketing Agreement with tastylive (“Marketing Agent”) whereby tastytrade pays compensation to Marketing Agent to recommend tastytrade’s brokerage services. The existence of this Marketing Agreement should not be deemed as an endorsement or recommendation of Marketing Agent by tastytrade. tastytrade and Marketing Agent are separate entities with their own products and services. tastylive is the parent company of tastytrade.

tastycrypto is provided solely by tasty Software Solutions, LLC. tasty Software Solutions, LLC is a separate but affiliate company of tastylive, Inc. Neither tastylive nor any of its affiliates are responsible for the products or services provided by tasty Software Solutions, LLC. Cryptocurrency trading is not suitable for all investors due to the number of risks involved. The value of any cryptocurrency, including digital assets pegged to fiat currency, commodities, or any other asset, may go to zero.

© copyright 2013 - 2024 tastylive, Inc. All Rights Reserved.  Applicable portions of the Terms of Use on tastylive.com apply.  Reproduction, adaptation, distribution, public display, exhibition for profit, or storage in any electronic storage media in whole or in part is prohibited under penalty of law, provided that you may download tastylive’s podcasts as necessary to view for personal use. tastylive was previously known as tastytrade, Inc. tastylive is a trademark/servicemark owned by tastylive, Inc.